Yikes! I'm kinda behind! After reading about how much he hates programmers and how horrible they are at design, it was difficult to pick this book up again. At least he was kinder this time around and offered good advice instead of complaining about terrible design the whole time.
Personas are a tool for software design. Basically, you come up with this imaginary person and design the software for them. But it is not simply, "Let's call him John" and that's that. No, you have to come up with their life stories, habits, family, pets, pretty much every thing about them. This helps you understand how someone will use the software and ends up being better for design than creating software for some anonymous person.
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